One of the leading suppliers of innovative and unique gaming content, Games Global, strengthens its position as one of the industry leaders in the global gaming market through its newly established strategic partnership with Rootz, one of the most popular online casino operators in the industry.

Mutually beneficial partnership:

Games Global will supply Rootz with its premium live casino offering through OnAir Entertainment, as well as the fantastic offering of live casino and game shows. This partnership marks a significant milestone when it comes to the planned global expansion and steady growth across the market.

A wide range of players who enjoy the Rootz content will be able to enjoy an impressive portfolio of content Games Global and OnAir Entertainment prepared. The offering will contain hit games such as Roulette and Blackjack, along with the company’s hit titles such as Casino Hold’em, Nexus Roulette, and Card Matchup.

The industry has big expectations from this partnership. It sets the beginning of a completely new era in the field of live gaming entertainment, exploring the fields and crossing borders when it comes to new solutions and technologies, all of which go towards creating a unique and modern gaming management platform that would improve the overall players’ experience.

Setting standards in the whole industry:

Rootz is famous for offering its players the opportunity to enjoy unique gaming experiences and a radical approach to online gaming and set new standards for the whole iGaming industry.

Julie Allison, Chief Revenue Officer at Games Global, said: “As we embark on a collaborative journey with Rootz, our focus is on fostering partnership and support to enhance the live gaming experience. By combining their dynamic vision with our technological prowess, we aim to create an extraordinary player journey that reflects the strength of our united efforts.”

As European Gaming reports, Sam Brow, CEO at Rootz, added: “We are eager to embark on this partnership with Games Global and OnAir Entertainment, welcoming a suite of acclaimed games to our portfolio. This marks a pivotal moment as we continue to expand our offerings and deliver exceptional gaming experiences to our players. We are confident that these additions will further enhance our diverse player base and engage players.”

Games Global’s OnAir Entertainment was founded in 2020, and since then it has grown across the European market, conquering key markets such as Romania, Georgia, Latvia, and Malta. The company offers a wide range of thrilling games such as marvelous live casino products, as well as its most popular game, Standard Blackjack.